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Category: Investment advice (2)

June 10, 2008

Advisors may have to open up more

A good idea out of Washington? Lo and behold. I’m talking about new and better disclosures about financial advisors that the Securities and Exchange Commission is considering.

If adopted, these rules make sure you will know, for example, whether the advisory firm that wants to handle your money has been through a bankruptcy in the last decade.

Overall, the SEC proposal is for a “plain English” brochure to be given to each new client.You’d be told about conflicts of interest (“I picked this portfolio manager. I have to tell you, he works for my firm, too.”) and about what it took for your advisor to earn his or her professional designation (What is a “Certified Senior Advisor” or a “Registered Life Planner”?).

What I like the most is your advisor would have to tell you of any run-ins with regulators. Right now, you have to hunt around a bit for this information, if you know how to find it.

The easier it is to find out about the background and credentials of who’s got their mitts on your money, the better.

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April 21, 2008

Which way the money flows

After a two-hour discussion last week with a group of financial planners about exactly whose interest comes first – the advisor’s, a broker’s, or your interests as a consumer – I came away more confused than ever. If I’m in a muddle, I’m guessing you are, too.

To recap: A broker must recommend investments that are suitable for you. No wild and crazy investments for conservative folks who’ll need their money tomorrow.

An investment advisor has to recommend what’s best for you, no matter whether this recommendation will make money for the advisor.

A broker has a suitability standard. An investment advisor must be a fiduciary, putting your interests first.

As an example, if the right investment for you is a Standard & Poors 500 index fund, the broker can sell you one that his firm offers for a sales charge of 3 percent. The investment advisor looks around and finds one that has a sales charge of less than a third of one percent. The broker may know the cheaper index fund is out there, but he gets a bigger commission by selling you the expensive index fund. You're getting what's suitable, but not what's best. Because by paying the higher fee, you have less money to invest.

This not-too-clear line got more blurry in recent years when the Securities and Exchange Commission gave brokers a loophole. Brokers would not have to follow the same rules as investment advisors and could offer financial planning and investment advice, so long as it was only incidental to their main business of being brokers. Brokers could be planners but not fiduciaries. Got it?

The Financial Planning Association got sick and tired of that, filed a suit and not long ago won. The broker loophole was struck down.

The SEC says it won’t challenge that court decision. But it might make some new rules, maybe this summer.

In the meantime, it’s more important than ever to protect yourself when you are going into a relationship with a financial advisor. Always ask, Are you a fiduciary? All the time or only in some situations? If a broker asks you to change from one sort of account to another, ask the reason why. Examine the fees and see which way the money goes.

As a journalist, I use the Watergate adage: Follow the money. Only when you know how the advisor is paid will you be able to figure out the advisor’s motivations.

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About This Blog

You've got the job of managing your money. No one in school taught you how.

But you and I, we can teach each other, how to handle it, how to save for retirement, how to make money... < More >

Harriet Johnson Brackey Harriet Johnson Brackey, the personal finance writer for the Sun-Sentinel, has been an award-winning business...< More >

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