A famous treat is heading to Boynton Beach.
Since opening in New York in 1987, some television appearances have made Tasti D-Lite a famous, healthy frozen desert. Tasti D-Lite has appeared in episodes of HBO’s “Sex and the City” and “The Apprentice.”
The company has plans for expansion into Florida, with eight stores opening in Palm Beach County by 2013.
One of the first steps of the Palm Beach County expansion is taking place in Boynton Beach in December.
The store is set to be located at 1050 Gateway Blvd., and will be open seven days a week, with hours yet to be determined.
Store owner Robyn Vescovi has been a resident of Boynton Beach for the past eight years and a Tasti D-Lite customer longer than that.
“I have been a customer for 20 years,” she said. “Sometimes three times a day.”
Vescovi will also own the Delray Beach and Boca Raton stores. She had worked in financial services in the past, which took her to New York City often for business.
“I had been looking at entrepreneurial opportunities for a while now, and figured why not open a store with a great product that is also good for people,” she said.
Tasti D-Lite has more than 100 flavors with most flavors having 80 calories or less, 1.5 grams of fat and 14 grams of carbohydrates. The most popular flavors are Chocolate, Vanilla, Peanut Butter, Oreos ’n Cream and Cake Batter.
Vescovi said the prices also have not been set yet, but would be consistent with other natural, healthy frozen products similar to Tasti D-Lite.
Tasti D-Lite’s CEO Jim Amos said the product is not ice cream because it is lower in butterfat, while also not being yogurt because it doesn’t contain any yogurt bacteria.
He also said with obesity on the rise, it is important to offer a desert that is healthy, while still being good to the taste.
In late 2008, Tasti D-Lite introduced a new line of cakes and pies. The cake and pie flavors reflect some of Tasti D-Lite’s top sellers including Oreos ’n Cream and Peanut Buddy.
Joseph Winke, a regular customer of the 821 Lincoln Road Tasti D-Lite in Miami, said on his lunch breaks from work, he can’t get enough of his favorite treat.
“It is sometimes just that little break at lunch with my favorite desert that gets me through the long work day,” he said.
For information, visit www.tastidlite.com.
Mike Rothman can be reached at mkrothman@tribune.com.