
Hip-hop and basketball have always had palpable similarities and over time have been culled together to form a new culture. Steve Rifkind, chairman of SRC Records/Universal, thinks the next progression of this culture is youth basketball.
In 2009, the Boca Raton resident and hip-hop mogul purchased Vision Sports, a youth travel basketball tournament company. Rifkind’s plan is to utilized his strong hip-hop resources and cajole children into a healthy activity that keeps them out of trouble.
Rifkind, a father of three and the man who introduced Akon and the Wu-Tang Clan, also plans to expand Vision Sports into cheerleading, lacrosse and soccer.
With Rifkind at the helm, Vision Sports will continue to have competitive tournaments across the country in Las Vegas, South Florida and Dallas, but will also focus on life lessons.
Rifkin took a few minutes during a recent stay in Boca to talk about SRC Records, plans to create a “New Hollywood” in Florida rife with music studios and SRC talent, and how he wants to showcase the kids of Vision Sports.
Did this purchase of Vision Sports spawn from the fact that you were involved with the Delray Blazers in years past?
The Delray Blazers is a youth traveling basketball team for the city of Delray Beach, which helps us, and then I sponsor the rest of the teams. My son plays for the Delray Blazers so I decided to buy Vision Sports.
What are your plans for Vision Sports?
I have a goal for Vision Sports. It’s really to showcase the kids. I realized it could be a real business too. But I want the kids involved as much as I possibly can. I bought the company a year ago and every day I have a new idea for it.
What are some of the ideas you have for Vision Sports?
I want to add music to it. Have an opening night ceremony for Vegas, which is the main event. I want to get the artists involved. There is always a parallel between sports and music, and it is almost pretty much the same kid involved in both. I am all about teaching the kids and trying to teach them work ethic and that if you have a dream, to follow through on your dreams. I want them to be 100 percent honest and don’t be scared of the word no and to ask for help.
That’s the great thing about the program. The guy who runs it, Kevin Huggins, if you f*** up in school, you are off the team. Also, all these kids are from a five-, six-block radius.
Is basketball the sport you liked to play?
As a kid, yeah. I could talk basketball all day and be happy.
What’s the plan for making South Florida the “New Hollywood”?
I’m doing it cause I’m lazy. I want people to come visit me. My kids are here and the more time I can spend with them the better, while having my artists record here and do their videos here. But it’s taking a life of its own and I would love to sit down with the powers that be and see what we could do to make this because everyone does love Miami.
Any preference where you want to be, Palm Beach or Miami?
One of my good friends who manages Queen Latifah just opened up a studio down in Miami and I’m meeting someone this week who has one in Palm Beach.
What’s next for SRC Records in 2010?
We have Shontelle’s record [No Gravity, released April 26] actually exploding right this second. We have a new Asher Roth album coming; we have a new Akon album coming [Stadium Music 2010].
You are deeply involved with the “Think Pink Rocks” concert in Boca Raton in October during breast cancer awareness month and once mentioned your father is a breast cancer survivor.
Yeah my dad is. But it is close to home for a whole bunch of different reasons.
Most people don’t associate men with having breast cancer, so is it extra important to bring your father to light?
It affects men but I could see watching my dad recuperate how it could just really mess with a woman. I mean my dad, they took out 90 percent of his chest but he had no chest.
Think Pink 2010 is still a few months away but are you planning it now?
Not yet. We are gonna open it up, so it won’t only be SRC artists, we will open it up to our friends to make it bigger and better...
As for Mizner Park in Boca Raton, is that an unusual venue for you?
I love the venue. I’m trying to take over the venue. I think it is an incredible place to throw a show.
For more information on Vision Sports, visit www.visionsports.com.