A Parkland spa owner, who recently saw her request to place a sign on her business being rejected by city officials, is now weighing the options before her.
“No business of this nature should have the extra burden of being without a sign,” Susan Richards said after the commission tabled her request. “I am looking at what my options are. I cannot conduct business the way I want to without a sign.”
“Being without a sign has affected my business significantly. I have consistently had people tell me that they didn’t know that we existed,” Richards said. “Word of mouth publicity is very important, but our industry relies heavily on visibility.”
Richards said she did not know why the commission rejected her request. “We are not asking for monument signs, and we are not asking for any code change. All I ask is for the signage plan to be updated for this one building. The sign plan for the building was created in 2002. The world changes in seven years. All I am asking for is to put up a sign, similar to what other business in Parkland have, above the door in front of the shop.”
Vice Mayor Mark Weissman, who represents people in the area, said residents do not want any more signage. ““It is my district. I represent 2,000 people and they don’t want that Fifth Avenue look at the entrance way to their homes. That’s not Parkland. There are more than enough signs on that building.”