The wine cellar could serve as a metaphor for Royal Blues Hotel. It is comprised of between 1,500 and 1,800 bottles of craft wine, each of which comes with a pedigree.
"These wines are not made in great quantities," explains General Manager Maja Kilgore.Instead, they are selected from craft wineries to pair with plates of local ingredients that could double for art, where that title not already claimed by the original pieces displayed throughout the restaurant.
As for the business model behind a 12-room hotel occupying some of Deerfield Beach's priciest real estate, think ``a dedication to quality without regard to expense.'
Waterfalls discretely screen restaurant windows. A uniformed doorman answers the secured glass door.
Every room, from the $410 studio to the $1,100 per night suite, has a king-sized bed, teak paneling, Venetian plaster, \closet doors comprised of real leather, bowl-shapedVictoria-and-Albert tubs and basins, and a balcony looking out onto the sea .
Even the toilet commands respect."The lid closes at the touch of a button and it plays music," Kilgore explained, demonstrating, "and it lights up at night at the base so you can see it."
A single couple drinking wine inside was the only evidence that a soft opening was under way Monday, at Royal Blues Hotel, the first boutique hotel to open on the newly rebranded beach.
According to the hotel web site, it is owned by film and Broadway Producer Edward Walson, and hotel staff say that is reflected in the one-of-a-kind fish tank that serves as a floor to the pool deck and a vista for restaurant diners.
"Mr. Walson chose Deerfield Beach for its timeless qualities of 1960’s surf culture, low rise building landscape and its devotion to natural beauty," reports a story in Robb Report, which touts itself as "a publication dedicated to lifestyle and luxury." "
Hospitality web sites describe boutique hotels as, typically, small, luxurious, and offering a higher price point justified by a story that involves an authentic experience for guests --ranging from local food to seamless service, to locally relevant interiors and free experiences.
Royal Blues Hotel advertises itself as "adventure of Florida’s Gold Coast, an area of America steeped in rich cultural history and boasting local attractions like beautiful white sand beaches or the adjacent fishing pier."
It offers just 12 units, ranging in price from $410 to $1,100 per night, and it includes luxurious touches like a pool deck overlooking the ocean, a locked entrance with doorman, and original art in every guest room.
As for the story? Deerfield Beach couldn't look better.
"This quiet and comfortable town allows visitors to experience the beautiful beaches of South Florida without the chaos and crowds of Miami. Deerfield Beach is Blue Wave certified - awarded for excellent standards in clean water, safety, beach conditions, and turtle habitat conservation," it says. "....with world class fishing available at the nearby International Fishing Pier (designed by the same architect of Royal Blues)."
It is slated to open for business October 1. Reservations are being taken now.
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