Bishop Allen is finally getting some serious mainstream airplay. On the radio? Yeah, right. That would require some -- though not that much, really --- risk-taking and we all know what the chances of that are. No, you can hear the Williamsburg-based band's excellent "Click Click Click Click" a dozen or so times a day in the latest Sony digital camera ad campaign.
It's the best of the current bunch of cool music-driven campaigns, even outside of the usual suspects of the iPod and Old Navy. (Unfortunately, it seems Target's use of the Go Team's "We Just Won't Be Defeated" was limited to its Black Friday sales.) And, of course, there's Beyonce's "Upgrade U" commercial for Direct TV -- which will, no doubt, be the first of many uses for this song. Airlines, hotels and car companies are probably all standing in line.
PHOTO: Bishop Allen by Aubrey Edwards for Dead Oceans.
On the jump, the real video for Bishop Allen's "Click Click Click Click"