Secret Millionaire - New show for Fall '08
SECRET MILLIONAIRE is a dramatic unscripted series that takes viewers out of their comfort zones and into the heart of America's social issues.
Each week, one of the wealthiest Americans, worth millions of dollars, will go undercover into one of the most impoverished and dangerous towns in America. Their job is to spend one week canvassing the town - meeting as many people as possible - some of whom will touch the millionaire with their dedication to helping others while others will have incredible stories of trying to overcome tremendous odds. On the final day, the Secret Millionaire meets with the chosen recipients and reveals his/her true identity and intentions - to give them a sum of money that is going to change their lives forever.
SECRET MILLIONAIRE will engage viewers in important social issues, extol the virtues of volunteerism and change the lives of disadvantaged people - and the philanthropists who helped them - in unexpected ways.
The series is based on the RDF UK format and the Channel 4 hit "The Secret Millionaire." Chris Coelen, Greg Goldman and Bruce Toms serve as executive producers.
