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Hard Rock Hollywood has 5-year party Monday

The Seminole Hard Rock Hotel & Casino opened its doors on May 11, 2004 — and South Florida gambling changed.

The casino celebrates its five-year anniversary Monday with an 11 a.m. cake cutting, $5 drink specials at the outdoor beach club, and $5 mojitos at the casino’s center bar.

Also Monday:

Slot players can earn five times their regular number of Player’s Club points for playing the machines, and the casino has a $1 million promotion at five kiosks.

New Player’s Club sign-ups will get $25 in free play. They normally get $20. (Note: This is corrected; I originally had it as $30, up from $25. My fault.)

The casino will unveil what it calls a “birthday gift” of five guitars, signed by Jimi Hendrix, Eric Clapton, Pete Townshend, Bruce Springsteen and Angus Young.

Meanwhile, the Seminole Tribe’s $5 million cash display, which started at the Hard Rock on March 18 and rotated to the other Seminole properties, returns. It’ll be on display through May 16.

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Comments

The thought of a $5 drink special makes me laugh and wonder what are the regular prices.

Well, I originally wrote it as $5 Hurricanes and $5 Pilsners, but then I figured I had to go into a lot of explaining.

So it's those drinks that are $5, and, yup, I bet they're usually more than $5. Heck, a rum and coke at Lefty's in Davie cost us $5.25 on Tuesday.

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Maybe you've made the right play, maybe you haven't. Your heart speeds up, your stomach rumbles.

That's why it's called gambling.

ACTION is a view of the numbers, the psychology and the flavor of gambling here in South Florida, through our lens.

We do have one sure bet. There's something here for you.

NICK SORTAL began playing 3-card "gut" and "Indian poker" on high school band trips, early training for his... < More >
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