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Isle's Michael Bloom moves to new casino; Bob Strom is interim GM


Michael Bloom, general manager at the Isle Casino & Racing in Pompano Beach, moved to his company's sister property, in Lake Charles, La. His last day here was Friday.

Bob Strom is now the interim Isle GM, according to Jill Haynes, senior director of corporate communications for the chain of 14 casinos. The St. Louis-based company has not announced a permanent replacement.

Bloom came to the Isle after being president of the Seminole Hard Rock Hotel & Casino in Hollywood. He resigned in October 2007.

He came to the Isle in May 2008 and hired Strom, who worked in the food and beverage division at the Hard Rock. Sources say Strom is expected to eventually move to Lake Charles as well. They also say Bloom worked several years ago with Isle CEO Virginia McDowell; she wants him on her team, to the point that he was considered for a regional VP job over several casinos a few months ago. (I don't usually go with "sources said," but because this is a positive, I'm comfortable putting it on this blog. Plus, he always called me back.)

The Lake Charles operation looks a little bit bigger, with 1,800 slots, compared to the 1,500 in Pompano Beach. There's also a hotel in Lake Charles.

The new Pompano Isle GM will be in a holding pattern. The parimutuels overseen by the state are waiting for the tax rate to drop from 50 percent to 35 percent, as the compact between the Seminoles, Gov. Charlie Crist and the Legislature has been stalled. The economy has meant lower slot revenues, but the greater question is long-term.

Meanwhile, the Isle is making less than half of what Seminole Coconut Creek takes in, according to numbers I blogged about in September.

Categories: News (385)


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About the author
Maybe you've made the right play, maybe you haven't. Your heart speeds up, your stomach rumbles.

That's why it's called gambling.

ACTION is a view of the numbers, the psychology and the flavor of gambling here in South Florida, through our lens.

We do have one sure bet. There's something here for you.

NICK SORTAL began playing 3-card "gut" and "Indian poker" on high school band trips, moved on to "night baseball" and "pass the trash" during a Dr. Pepper-infused midnight game in the 1980s at the St. Louis Globe-Democrat, and now play in a regular neighborhood Hold 'Em game in Plantation. I have been given the assignment of writing about the gambling life in South Florida casinos for the Sun-Sentinel...which means sitting around watching poker on TV now counts as research.
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