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World Series of Poker draws 2.1 million viewers, who learned of Jack Link's Beef Jerky

More than 2.1 million viewers watched ESPN’s same-day coverage of the World Series of Poker from Las Vegas on Tuesday.

The telecast earned a 1.8 household coverage rating in an average of 1,806,113 households, a slight decrease from the 1.9 rating earned for the 2008 finale, according to ESPN's release.

ESPN’s 15-week schedule of World Series of Poker coverage in 2009 included 31 telecasts averaging a 1.0 rating, even with last year. However, averages for households (1,024,901) and viewership (1,228,008) increased nine and seven percent, respectively, from 2008, and the important male 25-54 demographic saw a 13 percent jump from 2008.

The tournament was presented by Jack Link's Beef Jerky, ESPN notes, and I'm including it because I am not one to mess with Sasquatch. Feed your wild side! (Sorry, I'm losing it.)

POSTED IN: World Series of Poker (27)

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Maybe you've made the right play, maybe you haven't. Your heart speeds up, your stomach rumbles.

That's why it's called gambling.

ACTION is a view of the numbers, the psychology and the flavor of gambling here in South Florida, through our lens.

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NICK SORTAL began playing 3-card "gut" and "Indian poker" on high school band trips, early training for his... < More >
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