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Isle in April: "It's all about the Benjamins"


To borrow from Diddy: It’s all about the Benjamins, baby.

And the Grants. Even the Lincolns and the Washingtons.

The Isle Casino & Racing in Pompano Beach is kicking off a promotion tied to George Washington, Abraham Lincoln, Ulysses S. Grant and Benjamin Franklin — the faces on the $1, $5, $50 and $100 bills — with special events and reduced restaurant prices.

“People are looking for value and that’s what we’re trying to hit,” said Joshua LeDuff, the casino’s senior director of marketing.

The casino’s new food deals include:

$4.99 breakfast buffet: 8 to 11 a.m. with Player’s Club Card (currently on weekends; daily offer starts May 3)

$9.99 lunch buffet: 11 a.m. to 4 p.m. Monday to Friday

$14.99 dinner buffet: 4:30 to 9 p.m. Sunday to Thursday

$19.99 seafood dinner: 4:30 to 10 p.m. Friday to Saturday

The casino draws heavily from local residents, rather than tourists, so the hope is these new prices will motivate them to visit the Isle more often, LeDuff said.

Meanwhile, the casino will have the $50K Grant’s Slot Tournament from 2 to 7 p.m. Thursdays in April. Each Thursday, 100 winners receive $100 in free play, making for the $50,000 total.
The casino also has a pose-as-the-presidents station near the buffet, where patrons can take photos with their faces inserted in life-sized cardboard cutouts of Lincoln and Washington.

Other details for April:

MONDAYS:
• $5,000 in IslePlay will be given away each Monday
• Drawings will be held at 1 p.m., 3 p.m., 5 p.m. and 7 p.m. in Fling
• At each drawing, one winner will receive $500 IslePlay and five other winners will receive $150 IslePlay

TUESDAYS:

Bingo Tuesdays
• IsleOne members can receive seven bingo cards, one for each hour of promotion
• Starting at noon, 15 bingo numbers will be drawn at the top of each hour
• Guests who get a “bingo” and have their cards verified at the players club will receive $500 IslePlay; multiple winners are possible

WEDNESDAYS:
Mystery Point Multiplier
• All IsleOne members playing with their cards inserted in the slot machine may receive up to 5x points
• At 9 a.m., noon, 3 p.m., 6 p.m.and 9 p.m., a point multiplier wheel will be spun and any guest playing with their IsleOne card will be receive 2x, 3x or 5x points for the three hours leading up to the next spin.

THURSDAYS:

$50,000 Grant’s Slot Tournament
• $10,000 IslePlay will be given away each week
• IsleOne members may play a three minute slot tournament session anytime between 2 and 7 p.m.
• The top 100 earners of the day will be announced at 7 p.m. and each will receive $100 IslePlay.


FRIDAYS and SATURDAYS
$200,000 Presidential Giveaway

• $20,000 in cash and IslePlay given away each drawing day
• Every hour from 4 to 6 p.m. five winners will receive $500 to $1,000 IslePlay; at 7 p.m. three winners will each receive $2,000 IslePlay; and at 8 p.m. one winner will receive $4,000 cash.
• IsleOne members will receive 2x entries on Mondays; 3x entries on Tuesdays; and 4x entries on Wednesdays

SATURDAY
$2,500 Early Bird Sweepstakes

• 11 a.m.
• 20 guests will win $100 IslePlay and one guest will win $500 IslePlay
• IsleOne members can receive one entry each drawing day starting at 8 a.m.

SUNDAY, April 18: Birthday Celebration

• 2 to 4 p.m. in fling
• IsleOne members with a birthday in April will receive an entry to win a share of $2,500 IslePlay and Isle Casino restaurant gift cards
• Drawings will be held at 6 p.m., 7 p.m. and 8 p.m.; 10 winners will be chosen at each drawing


Categories: promotions (280)


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About the author
Maybe you've made the right play, maybe you haven't. Your heart speeds up, your stomach rumbles.

That's why it's called gambling.

ACTION is a view of the numbers, the psychology and the flavor of gambling here in South Florida, through our lens.

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NICK SORTAL began playing 3-card "gut" and "Indian poker" on high school band trips, moved on to "night baseball" and "pass the trash" during a Dr. Pepper-infused midnight game in the 1980s at the St. Louis Globe-Democrat, and now play in a regular neighborhood Hold 'Em game in Plantation. I have been given the assignment of writing about the gambling life in South Florida casinos for the Sun-Sentinel...which means sitting around watching poker on TV now counts as research.
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