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Isle alters player's club benefits, making it easier for casual slot player


It takes fewer points and the benefits are easier to obtain: The Isle Casino & Racing has altered its player's club program.

"Our benefits are now more reachable to the casual gamer," said Joshua LeDuff, senior director of marketing. The change took effect May 2.

The biggest change is at the mid-level card, called IsleOne Select. Slot players used to need 10,000 points over a 12-month period to make IsleOne Select. Now it's only 1,000 points. Players earn one point for each $12 in slot play, regardless of whether they win or lose.

LeDuff also announced that the Isle is now doubling points every day to Select card holders.

"We're giving people a whole lot of value, which is what people want," he said.

A note about "coin in." That's not money spent, but the total cycling of the money. For example, if a patron plays $120 in slots, breaks even and then plays all of that $120 again, that's $240 coin in = 20 points. If that $120 gets played through again and becomes, say, $100, which yields another $80 that's then pushed through, that's another $180 coin in = 15 points.

But those 20+15=35 points are doubled = 70 points after four cycles of the $120.

"We figure even a once-a-month player will get a buffet every now and then," LeDuff said. That's because players get a 50 percent discount at the buffet if they pay with points. More math: A $19.99 dinner buffet would require 1,000 points, which would be $3,000 coin in (One point for every $12 would earn 500 points, which the Isle is doubling.).

IsleOne Select players also get a $50 gift certificate to Farradays' restaurant every year, $25 in free play during their birthday month and other promotional offers.

The casino's top tier is called IsleOne Paradise and requires 15,000 points. One players reach that level, they receive triple points each day, $100 free play on their birthday and $100 for Farradays'. New players receive basic player's club cards.

The casino also now allows players to convert points into free play while sitting at their machines, with 100 points earning $1 at the slots anytime for club level, Player, Select or Paradise holders, with no blackout dates (did that just sound like a "frequent flier" line?).

Poker players also qualify for IsleOne Paradise cards, based on the time they spend at the table and the stakes they play, LeDuff said. The casino is adjusting its perks for poker players, he said. Horse racing bettors also can earn updgraded cards.

Because video poker has a higher payback ratio under optimal strategy, video poker players need $24 coin in to earn one point.

More offers are now via Twitter at @IsleCasinoPP, LeDuff said.

Categories: Slots (51)


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Maybe you've made the right play, maybe you haven't. Your heart speeds up, your stomach rumbles.

That's why it's called gambling.

ACTION is a view of the numbers, the psychology and the flavor of gambling here in South Florida, through our lens.

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NICK SORTAL began playing 3-card "gut" and "Indian poker" on high school band trips, moved on to "night baseball" and "pass the trash" during a Dr. Pepper-infused midnight game in the 1980s at the St. Louis Globe-Democrat, and now play in a regular neighborhood Hold 'Em game in Plantation. I have been given the assignment of writing about the gambling life in South Florida casinos for the Sun-Sentinel...which means sitting around watching poker on TV now counts as research.
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