Shopping with a purpose: Macys and Reading Is Fundamental
As students prepare to head back to school, Macy’s and Reading Is Fundamental (RIF), the nation’s oldest and largest children and family literacy nonprofit organization, are joining forces for another year to launch Macy’s 2008 ”Book A Brighter Future” campaign. The program is designed to promote and support early childhood literacy programs and resources, including books for underserved children throughout the nation.
For $3, which Macy’s will donate to RIF, customers will get a $10 off shopping pass to be used toward their next eligible Macy’s purchase of $50 or more. The RIF shopping passes are available in-store from July 23, 2008 and are effective through September 1, 2008. They will be redeemable in most Macy’s departments. (Exclusions apply. See shopping pass for details.) One dollar of each $3 donated will go to support a local RIF program; $1 will benefit RIF’s Multicultural Literacy Campaign; and $1 will support reading resources for children nationwide.
