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Ten best Super Bowl commercials of all time


What's the best Super Bowl ad of all time? We proudly present the Watch This Now's Top 10 list.

See if you can guess the Number One commercial before you reach the bottom.

10. Robert Goulet messes with you
Emerald Nuts has debuted some of the more surreal Super Bowl commercials in recent memory.

The 2007 commercial featuring the late great Robert Goulet as an office gremlin was a lot of fun. And then there was the “unicorn” commercial from two years earlier.


9. Terry Tate: Office Linebacker

Wonder what the workplace would be like if a tough-talking linebacker was there to make sure the coffeepot was full?

This commercial debuted during the 2004 Super Bowl. Reebok briefly had a cultural phenomenon on its hand with Terry Tate, the Ray Lewis of the cubicles.

8. Xerox Miracle

This Xerox commercial goes way back to the 1977 Super Bowl.

It seems almost quaint now. Look at the size of that copy machine -- it’s like a tank.

7. Budweiser Classics

Magic fridge and Bud Bowl. Budweiser has been responsible for many of the best Super Bowl commercials, from Cedric the Entertainer’s date gone awry to the Budweiser Frogs.

But I think the whole Super Bowl commercial craze really kicked in with the first Bud Bowl in 1989.

I remember watching the Bud Bowl and actually wondering who would win. Sad. Apparently people even bet on the Bud Bowl (if you believe wikipedia).

Here’s a flashback for you and here’s a great Bud Light commercial from 2006. Hurry up, the magic fridge is back!


6. Cat herders

Remember the days when it seemed that every other Super Bowl commercial was for a dot-com?

This commercial for Electronic Data Systems first ran during the 2000 Super Bowl. It’s a funny commercial with an epic feel.

5. Cindy and Britney
Like Budweiser, Pepsi has been responsible for a lot of memorable Super Bowl spots.

The 1992 Cindy Crawford spot definitely created a lot of buzz and was perhaps her finest acting performance (“Fair Game” with William Baldwin was not fair at all).

For younger WTN readers, Pepsi + Super Bowl = Britney Spears. Better days.


4. When I grow up

It’s hard to forget this 1999 spot from Monster.com.

Some people think it’s funny. Some people find it depressing. It probably depends on how things are going at work that day.

3. Dancing monkey

Here’s the best dot-com commercial. It’s gloriously and intentionally pointless.

Also monkeys are funny.

2. Mean Joe

This commercial didn’t debut during the Super Bowl, but it seeped into the America’s collective conscious during the 1980 game. Mean Joe Greene, a kid and a bottle of Coke.

If that scene played out in a football stadium today, the kid would find the nearest wi-fi connection, hop on ebay and advertise “NFL game-worn jersey for sale.”

He’d use the money to buy Guitar Hero and a case of Red Bull. Then he’d shred all night. Kids.


1. 1984

This Apple commercial is a 58-second cinematic experience directed by Ridley Scott (Blade Runner rocks!). It’s hard to believe it debuted 25 years ago.


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About the author
The Internet: It's like your parents. It cares for you, feeds you, lets you sleep in its bed when you're awake at night... it's always there. Our solemn mission at "Thank you, Internet" is to give it a phone call once in a while, compliment it on its watercolor drawings and buy it birthday cards - metaphorically speaking, of course. Your job is to sit back and enjoy our frenzied attempts to celebrate said Internet, in all it's weirdness, utility and blatant stupidity. By the end of your visit, you too will be saying, "Thank you, Internet."

DAN SCAPUSIO joined the Sun Sentinel's online team in 2008. A self described Internet enthusiast, he says the World Wide Web brings him joy, sadness, excitement, joy and a deep sense of terror all at once. For him, it's a crossroads where college humor and the most valuable scholarly information can be found and, in some cases, even melded.
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