Geico does viral videos: Gecko meets Numa Numa guy
This past week Geico launched a stealth Internet campaign featuring its trademark gecko. There's no phone number in the clips. There's not even a mention of Geico. It's just the gecko reenacting popular YouTube clips.
The most popular one so far has been the gecko dancing while the Numa Numa guy, Gary Brolsma, sings the "Somebody's Watching Me" song featured in recent Geico commercials.
Then there's this clip released a couple days ago- "Gecko on an accordian." It's a takeoff of "Hamster on a piano." Here's the original and then the Geico version.
DAN SCAPUSIO joined the Sun Sentinel's online team in 2008. A self described Internet enthusiast, he says the World Wide Web brings him joy, sadness, excitement, joy and a deep sense of terror all at once. For him, it's a crossroads where college humor and the most valuable scholarly information can be found and, in some cases, even melded.
