Here's a good way to get your consumer complaint handled: Make a viral video.

That's what Canadian musician Dave Carroll did after his guitar was broken by some United Airlines employees while he was changing planes in Chicago. Carroll went through a months-long ordeal to get it fixed, but never settled with the airline.

So Carroll made "United Breaks Guitars," which as of Thursday night had more than 700,000 views. That's in a matter of days. The Chicago Tribune ran a story Thursday. Now it's gone nationwide.

Right now, someone at United is really wishing they'd just given Carroll some travel vouchers.

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