United Breaks Guitars
Here's a good way to get your consumer complaint handled: Make a viral video.
That's what Canadian musician Dave Carroll did after his guitar was broken by some United Airlines employees while he was changing planes in Chicago. Carroll went through a months-long ordeal to get it fixed, but never settled with the airline.
So Carroll made "United Breaks Guitars," which as of Thursday night had more than 700,000 views. That's in a matter of days. The Chicago Tribune ran a story Thursday. Now it's gone nationwide.
Right now, someone at United is really wishing they'd just given Carroll some travel vouchers.
DAN SCAPUSIO joined the Sun Sentinel's online team in 2008. A self described Internet enthusiast, he says the World Wide Web brings him joy, sadness, excitement, joy and a deep sense of terror all at once. For him, it's a crossroads where college humor and the most valuable scholarly information can be found and, in some cases, even melded.
