The TV Zone

When is enough enough? Apparently never. Here’s the latest brilliant brainstorm from VH1 – “Celebrity Rehab With Dr. Drew,” due Jan. 10.

Brigitte Nielsen, Chyna, Daniel Baldwin, Jeff Conaway, Jessica Sierra, Jaimee Foxworth, Seth “Shifty” Binzer, Mary Carey and Ricco Rodriguez – and sorry, but I think the word “celebrity” is being abused in some of these cases – will detox and rehab at “a center in the Los Angeles area” described as “no-frills.”

Except for all those TV cameras celebs crave like another drug.

Eight episodes are promised, with Dr. Drew “aided in the process by his experienced and trusted staff of counselors,” VH1 says, “including registered nurses and other addiction experts.” I think “Maury” has those, too. Not impressed.

And is this some sort of trifecta for Brigitte? “The Surreal Life,” “Strange Love,” “Celebrity Rebab”? Is there a natural progression here? I’m suddenly ashamed to be a Dane.