Noted: We Like to Watch
'Morning: This just in from Nielsen.
We like to watch! TV, that is!
Oh brother.
But, still, some interesting stats from one of those "three screen" reports that Nielsen's taken to sending out - showing how much time people spend in front of the three boob tubes, TV, computer and mobile.
And before we get to those, the quickie factoid of the morning - people spent on average 8 hours and 18 minutes in front of the plain vanilla TV set, which is a world record. (Why, then, was viewership so low for everything except, like, repeats of "Family Guy?")
Now, the facts: People spent a total 142 hours in front of the TV in one average month, and used the Internet 27 hours, and spent three hours watching mobile. This is five hours more in total than last year.
Nielsen's two other key conclusions:
* "Americans spend more than 6 hours per month watching timeshifted TV, which is more than double the amount of time they watch video online.
* "Men are more likely than women to watch video on mobile phones, while women are more likely then men to watch video on the Internet.
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Comments (1)
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