Jackson Memorial Numbers Only So-So
Ringo HW Chiu/Getty
Interesting study by Horizon Media - the big media buying company - on the Memorial telecast figures.
31.1 million watched, as has been widely reported.
This study says: Meh. Not so hot. Maybe viewer "fatigue."
Here's the takeaway from the press release:
"While this is a relatively high number of TV viewers for Tuesday afternoon in July, there have been similar televised events that have attracted more viewers. The audience could climb higher, however, when live + seven day becomes available.
“'The extensive media coverage of Michael Jackson’s death across broadcast and cable news network’s as well as the internet coverage, may have led to some fatigue of viewers by the time the funeral came twelve days later on a summer weekday afternoon,' said Bill Koenigsberg, President, CEO and Founder of Horizon Media."
Head to the jump for the full list of other big-ticket events and how they rated...
DATE EVENT *TOTAL VIEWERS (in millions)
July 2009 Michael Jackson Funeral 31.1
February 2009 Super Bowl XLIII 98.7
January 1991 Operation Desert Storm 85.6
September 1999 Bill Clinton apology (Monica Lewinsky) 67.6
March 1993 Oprah Winfrey-Michael Jackson interview 62.3
October 1995 O.J. Simpson verdict 54.6
January 1981 Ronald Reagan inaugural 41.8
January 2009 Barack Obama inaugural 37.8
February 2009 81st Academy Awards 36.3
June 2004 Ronald Reagan’s burial 35.1
January 1977 Jimmy Carter inaugural 34.1
September 1997 Princess Diana’s funeral 33.3
January 1969 Richard Nixon inaugural 33.0
May 2009 American Idol season finale 28.9
March 2009 American Idol (Michael Jackson songs) 25.8
June 2004 President Reagan’s funeral 20.8
February 2009 51st Grammy Awards 19.0
April 2009 ER Finale 16.4
January 2007 Gerald Ford ‘s funeral 15.0
April 2005 Pope John Paul II funeral 8.8
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