The Pink Campaign -- A cool tee
As October nears, we are starting to be inundated with pink, that is, products geared to promote Breast Cancer Awareness month.
Shop-o-matic will occasionally feature items that we deem especially cool and that donate significant proceeds to a noteworthy cause. (You'd be surprised at the number of so-called "pink" merchandise that doesn't actually contribute -- or does so minimally -- to the cause but takes advantage of the marketing campaign behind it.)
So let's begin...
Love this Michael Stars tee from Olive and Bettes (my all-time fave store in NYC).
Love the "I believe in a cure..." slogan and the "one size fits most" Michael Stars tees really do usually have a great fit.
Oh, and all proceeds of this shirt go to Woman At Risk, a program at Columbia University Medical Center.
K.V.W.


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