Are you in the pink during October as a celebration of Breast Cancer Awareness Month? Everyone seems to have hopped onto this marketing bandwagon and Bloomie's is no exception. The store has done everything from illuminating its flagship store on 59th Street in NYC with the color pink to offering special merchandise and promotions.

This Bloomie's bra event seems to make a heck of a lot more sense than buying a pink mixer or vaccum cleaner unless you are channeling Reese Witherspoon's Elle from Legally Blonde.

Get fitted for your perfect bra from Wacoal, Donna Karen Intimates or DKNY Underware and Wacoal and $2 will be donated by Wacoal to the Susan G. Komen Breast Cancer Foundation. You will also get information on early cancer detection and a self breast examination guide. Buy a Wacoal "Awareness Bra" and an additional $2 will be donated to the Susan G. Komen Breast Cancer Foundation. The special bra event is Oct. 11 at the Aventura store and Oct. 31 at the Boca Raton store.

Option include sexy bras like the Wacoal "Pretty and Polished" full-figure bra for $60 and the Wacoal "Slimline Mimimizer" for $58.

XOXO-- Shopper Girl

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