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'Running of the Brides' wedding dress sale in Filene's Basement Aventura~January 16th


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It's that time of year, all you blushing brides.....ready to fight for that bargain wedding dress from the infamous Filene's Basement sale...coming to Aventura January 16th. The sale has come to be know as 'The Running of the Brides', a take off on Pamplona Spain's annual Running of the Bulls.

I'm not a bride, been there done that, but curiosity might get the best of me. I've never seen the bridal sale at Filene's. Have you? What's it like? A madhouse? Did anyone get their wedding dress there? Do tell.....

Click here for Filene's Bridal Sale Schedule

There's a real science to shopping the wedding dress sale at Filene's Basement. It's not for the timid.

Arrive early, expect a line. I'm not sure what it will be like in Aventura, because this is the first one, since the store is new. But these sales are famous, so I'd imagine brides will flock to it, new or not.

I've heard the racks empty within the first few minutes. Just take what you can, as much as you can, and sort it out later. The dresses are bulky, so try to recruit a friend to help.

Keep in mind you might be changing in the aisles, so dress accordingly. No holes in your granny panties, girls!

Categories: SALES (206), Shopping events (47)


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About the authors
Doreen Christensen has never paid full price for anything. If there is a way to save on something, she will find it and share how you can save, too. Doreen is a senior reporter covering consumer news, health, beauty and features for the online and print editions of the Sun Sentinel. A 32-year veteran of the newspaper, she previously was a senior copy editor on the universal copy desk. Doreen spends her time off hunting bargains, clipping coupons, gardening and traveling.

Justine Griffin covers retail and marine business for the Sun Sentinel. She is a Tampa Bay native who graduated from the University of Central Florida in 2010. After spending a year covering crime in St. Augustine, Fla., she moved to Fort Lauderdale and made the switch to business journalism. When she’s not writing, she’s riding horses and spending time with her whippet puppy, Josie.

Marcia Heroux Pounds is the Sun Sentinel's workplace columnist when she's not shopping for shoes. She also writes about small business, which allows her to visit many of South Florida's unique shops and boutiques.

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