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Foursquare Day: Check-in for savings

If it’s April 16, or rather 4/16 - It’s FourSquare Day, or rather 4sqday.

Bring your phone to this gig. Actually, it’s essential you bring it – it’s your invitation to participate in Foursquare Day, the next big social media party.

Local businesses, mostly eateries and bars, will cash in on the next personal global positioning trend , 4sqday, or Four Square Day.

initiated by a cell phone application of the same name, it allows people to communicate through texts mapping, on where to meet or dine –at a store, a mall, restaurant or a bar – with an event tie-in or just to hang with friends. And like a moving target – the group can move en-mass or simply co-mingle and move about to other venues. People who visit venues repeatedly and more than others in t heir group get designated as “mayors”

However you write it, it spells a trend in face-to-face gatherings. Last year’s Foursquare drew fewer than a million participants. But with people using Twitter and Facebook to detail their every move and activity, 4sqday is expected to grow in venue and consumer participation.

It’s kind of like good-old-fashioned bar-hopping. Except now, the businesses aren’t just passively standing by. They can actively promote their products and services though the same application consumers are using to gather. They can broadcast their 2-4-1 drink deals, freebies or discounts.

Read this article about how Nathan Bonilla-Warford, a Tampa optometrist who is geeky over numbers, came up with the idea of designating 4/16 as 4sqday.

Check out real-time activity and local participating businesses by searching @4sqday #4sqday #4sqdaymiami or #4sqdaysfl on

-- Follow Cindy Kent on @mindingyourbiz

Categories: Deals & Steals (282), FOOD SPECIALS (12), Free (60), Mother's Day (32), SALES (193)

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About the authors
Doreen Christensen has never paid full price for anything. If there is a way to save on something, she will find it and share how you can save, too. Doreen is a senior reporter covering consumer news, health, beauty and features for the online and print editions of the Sun Sentinel. A 32-year veteran of the newspaper, she previously was a senior copy editor on the universal copy desk. Doreen spends her time off hunting bargains, clipping coupons, gardening and traveling.

Justine Griffin covers retail and marine business for the Sun Sentinel. She is a Tampa Bay native who graduated from the University of Central Florida in 2010. After spending a year covering crime in St. Augustine, Fla., she moved to Fort Lauderdale and made the switch to business journalism. When she’s not writing, she’s riding horses and spending time with her whippet puppy, Josie.

Marcia Heroux Pounds is the Sun Sentinel's workplace columnist when she's not shopping for shoes. She also writes about small business, which allows her to visit many of South Florida's unique shops and boutiques.

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