A big, fancy press release announcing Rightcliq by Visa came across my desk today. The new service by the credit-card giant proclaims "Web shopping finally pulls itself together."
So, I take the time to go to the site. I am a shopping blogger, after all. I watch the slick video. And then I press the big yellow ENROLL NOW button.
The self-proclaimed "personal shopping assistant" helps me by giving me a big, fat "SORRY!" message saying "Rightcliq doesn't support your browser." (Safari.) It then begins making alternate browser suggestions. Seriously? I'm going to install a new browser...so Visa can help me shop smarter and better?
Lots of bucks were spent on telling me (and you) how this new, free, online shopping tool is going to "revolutionize the shopping experience from browse, to buy to delivery on your doorstep." But Visa's "Smarter Online Shopping" service's failure to launch, literally, left me underwhelmed.
So, see ya Rightcliq. Maybe you'll get it right, next time.