Rightcliq by Visa gets it wrong

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Rightcliq by Visa gets it wrong

By Doreen Christensen August 9, 2010 06:55 PM

A big, fancy press release announcing Rightcliq by Visa came across my desk today. The new service by the credit-card giant proclaims "Web shopping finally pulls itself together."

So, I take the time to go to the site. I am a shopping blogger, after all. I watch the slick video. And then I press the big yellow ENROLL NOW button.

The self-proclaimed "personal shopping assistant" helps me by giving me a big, fat "SORRY!" message saying "Rightcliq doesn't support your browser." (Safari.) It then begins making alternate browser suggestions. Seriously? I'm going to install a new browser...so Visa can help me shop smarter and better?

Lots of bucks were spent on telling me (and you) how this new, free, online shopping tool is going to "revolutionize the shopping experience from browse, to buy to delivery on your doorstep." But Visa's "Smarter Online Shopping" service's failure to launch, literally, left me underwhelmed.

So, see ya Rightcliq. Maybe you'll get it right, next time.

Categories: Shopping Advice (122)

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About the authors

Doreen Christensen has never paid full price for anything. If there is a way to save on something, she will find it and share how you can save, too. Doreen is a senior reporter covering consumer news, health, beauty and features for the online and print editions of the Sun Sentinel. A 32-year veteran of the newspaper, she previously was a senior copy editor on the universal copy desk. Doreen spends her time off hunting bargains, clipping coupons, gardening and traveling.

Justine Griffin covers retail and marine business for the Sun Sentinel. She is a Tampa Bay native who graduated from the University of Central Florida in 2010. After spending a year covering crime in St. Augustine, Fla., she moved to Fort Lauderdale and made the switch to business journalism. When she’s not writing, she’s riding horses and spending time with her whippet puppy, Josie.

Marcia Heroux Pounds is the Sun Sentinel's workplace columnist when she's not shopping for shoes. She also writes about small business, which allows her to visit many of South Florida's unique shops and boutiques.


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Rightcliq by Visa gets it wrong

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