Two recent retail price-comparison studies show that Target's prices are slightly lower than the world's largest retailer Walmart. That's surprising news to me.
According to a March story on CNNMoney.com, the retail consulting firm Customer Growth Partners compared 35 brand-name items sold at both stores in New York, North Carolina and Indiana and found that Target's prices for the items was a whopping $1.94 cheaper than at Walmart. The survey compared milk, cereal and rice as well as clothing, home furnishings and health and beauty products.
A smaller study by Kantar Retail in January ecoed those results, finding Target's prices to be 2.8 percnet cheaper, but found that Walmart's prices on light bulbs, detergent and trash bags were cheaper.
Who's cheaper, Target or Walmart and in which store do you prefer to shop? I vote for Walmart.
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