UPDATE: The Miami Google.com/Offers deal for a special Monday, Oct. 10, dinner at Joe's Stone Crab is live. For $69, you get a guaranteed table (no waiting!), a signature meal for one (choice of stone crab, steak, chicken or salmon), open beer and wine service, sides and dessert. The deal is valued at $135.
Google Offers has launched in Miami with a deal for $5 Fandango movie tickets valued at $13. On Wednesday, it will offer a Joe's Stone Crab deal for $69.
Monday's Fandango offer offer was for up to two movie vouchers, which are valid at Fandango-partnered theaters. Google sold 50,000 deals.
Wednesday's Joe's Stone Crab deal will be $69 for $135 Joe's Signature Meal at an exclusive Oct. 10 event at the restaurant, located in Miami Beach, according to Google's Commerce blog. The iconic Joe's Stone Crab Restaurant will open for its 99th season on Oct 14.
"We are launching the Google Offers beta in Miami because we want to offer shoppers great deals and offer businesses a way to find more customers,” said Eric Rosenblum, director of product management for Google Offers. “We look for areas that have strong cultures around leisure and going out and Miami and South Florida has that character to it.” The Mountainview, Calif., company has launched tests in nine other markets, including New York and San Francisco.
The search engine behemoth is late to the crowded daily-deal arena, joining well-established Chicago-based Groupon.com and LivingSocial.com, which is backed by Amazon.com. There also are a plethora of South Florida-based deal sites, including HotDealsSouthFlorida.com, which is owned by SunSentinel parent company Tribune, based in Chicago.
Rosenbaum says Google plans on improving the art of the deal, making offers based on user interests.
“We are running these experiments on how to get the deal to the right person at the right time, which, we think, is the key differentiator in this business. People are tired of getting things that are not relevant to them. Merchants want to get the right customer. We think there is a lot of improvement to be made in this industry,” Rosenblum said.
Google.com/Offers also is testing deals in Austin, Boston, Denver, Seattle, Washington, D.C., Dallas and Portland, Ore.
Three ways to keep up with the latest deals: "Like" our Sentinel Deals page on Facebook; follow Doreen Christensen on Twitter@PrettyGoodIdeas and sign up for Deals text alerts.
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