Expressing your love for your partner shouldn’t be hard. Levinson Jewelers wants to make it easier for all couples to find jewelry that speaks to them.
Levinson Jewelers is launching a new gender equality marketing campaign around the phrase “Love is Love.”
Read Rod Hagwood's blog for more about wedding bands for gay and lesbian couples here.
The Fort Lauderdale-based jeweler will market images that express love and equality via both billboards and print advertisements. Several special jewelry pieces connected to the campaign will be available at the store on Las Olas Boulevard or online.
A recent customer experience is what spurred the owners to start the campaign, according to a press release.
“Love is like a piece of fine jewelry — it is timeless, unique and looks equally beautiful on anyone,” said owner Robin Levinson.