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Levinson Jewelers launch same-sex love marketing campaign


LoveisLove_Billboard.jpg

Expressing your love for your partner shouldn’t be hard. Levinson Jewelers wants to make it easier for all couples to find jewelry that speaks to them.

Levinson Jewelers is launching a new gender equality marketing campaign around the phrase “Love is Love.”

Read Rod Hagwood's blog for more about wedding bands for gay and lesbian couples here.

The Fort Lauderdale-based jeweler will market images that express love and equality via both billboards and print advertisements. Several special jewelry pieces connected to the campaign will be available at the store on Las Olas Boulevard or online.

A recent customer experience is what spurred the owners to start the campaign, according to a press release.

“Love is like a piece of fine jewelry — it is timeless, unique and looks equally beautiful on anyone,” said owner Robin Levinson.


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Categories: Shopping News (124)


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About the authors
Doreen Christensen has never paid full price for anything. If there is a way to save on something, she will find it and share how you can save, too. Doreen is a senior reporter covering consumer news, health, beauty and features for the online and print editions of the Sun Sentinel. A 32-year veteran of the newspaper, she previously was a senior copy editor on the universal copy desk. Doreen spends her time off hunting bargains, clipping coupons, gardening and traveling.

Justine Griffin covers retail and marine business for the Sun Sentinel. She is a Tampa Bay native who graduated from the University of Central Florida in 2010. After spending a year covering crime in St. Augustine, Fla., she moved to Fort Lauderdale and made the switch to business journalism. When she’s not writing, she’s riding horses and spending time with her whippet puppy, Josie.

Marcia Heroux Pounds is the Sun Sentinel's workplace columnist when she's not shopping for shoes. She also writes about small business, which allows her to visit many of South Florida's unique shops and boutiques.

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