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Starbucks introduces new Verismo single-cup coffee machine


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Become your own barista with the new Starbucks Verismo single-cup coffee machine.

Introduced Wednesday and available online at Verisimo.com, the new at-home brewing system starts at $199. It quickly brew coffee, lattes and espresso using single-serve coffee and milk pods at the press of a button.

The system is available in two models for $199 and $399 and comes in silver, black, burgundy and champagne.

Several of Starbucks' top-selling roasts are available to brew in the machine, including Espresso and Starbucks Blonde, Medium and Dark Roasts.

“The size of the premium single cup market is approximately $8 billion globally, having grown more than 143 percent over last year in the U.S. alone,” said Jeff Hansberry, Starbucks president of channel development, in a press release. “With more than one out of three brewers sold last year being a single cup machine, this is more than a trend. Customers want convenience when it comes to making coffee, but they don’t want to compromise quality and flexibility, including the ability to craft both espresso beverages and brewed coffee from one machine, and that’s what the Verismo System delivers.”

The system will be available at some high-end retailers and participating Starbucks retail stores in early October.

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Categories: Shopping News (148)


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About the authors
Doreen Christensen has never paid full price for anything. If there is a way to save on something, she will find it and share how you can save, too. Doreen is a senior reporter covering consumer news, health, beauty and features for the online and print editions of the Sun Sentinel. A 32-year veteran of the newspaper, she previously was a senior copy editor on the universal copy desk. Doreen spends her time off hunting bargains, clipping coupons, gardening and traveling.

Justine Griffin covers retail and marine business for the Sun Sentinel. She is a Tampa Bay native who graduated from the University of Central Florida in 2010. After spending a year covering crime in St. Augustine, Fla., she moved to Fort Lauderdale and made the switch to business journalism. When she’s not writing, she’s riding horses and spending time with her whippet puppy, Josie.

Marcia Heroux Pounds is the Sun Sentinel's workplace columnist when she's not shopping for shoes. She also writes about small business, which allows her to visit many of South Florida's unique shops and boutiques.

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