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Amazon kicks off Lightning Deals on popular holiday toys


Forget Black Friday. is getting a big jump on the holiday shopping season, offering up to 40 percent savings on some of 2012 hottest toys, according to a release.

The world's largest online retailer on Monday kicked off Lightning Deals on top-rated toys and will offer multiple specials daily through Nov. 18.

The deals, offering up to 40 percent savings on hot toys from Mattel, Fisher-Price, LEGO and LeapFrog and other popular makers, will be offered every hour and are available until all items are claimed or until the promotions ends. Free shipping on eligible orders $25 or more sweetens the offer.

Amazon's curated list of toys includes 2012 hot offerings like Winx Club Deluxe Fashion Doll Believix, Sesame Street LOL Elmo, 2012 Holiday Barbie, LeapPad2 Explorer and the Vtech InnoTab 2S Learning App Tablet (due out Oct. 29 and available for preorder).

Meanwhile, Target has launched an online price-match guarantee for big-box retailers Amazon, Walmart, Toys R Us and Best Buy beginning Nov. 1 through Dec. 16.

Click here for the deals and to see the list.

Three ways to keep up with the latest deals: "Like" our Sentinel Deals page on Facebook; follow Doreen Christensen on Twitter@PrettyGoodIdeas and sign up for Deals text alerts.

Categories: Holiday 2012 (2)

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About the authors
Doreen Christensen has never paid full price for anything. If there is a way to save on something, she will find it and share how you can save, too. Doreen is a senior reporter covering consumer news, health, beauty and features for the online and print editions of the Sun Sentinel. A 32-year veteran of the newspaper, she previously was a senior copy editor on the universal copy desk. Doreen spends her time off hunting bargains, clipping coupons, gardening and traveling.

Justine Griffin covers retail and marine business for the Sun Sentinel. She is a Tampa Bay native who graduated from the University of Central Florida in 2010. After spending a year covering crime in St. Augustine, Fla., she moved to Fort Lauderdale and made the switch to business journalism. When she’s not writing, she’s riding horses and spending time with her whippet puppy, Josie.

Marcia Heroux Pounds is the Sun Sentinel's workplace columnist when she's not shopping for shoes. She also writes about small business, which allows her to visit many of South Florida's unique shops and boutiques.

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