Moms & Dads

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Marketers are now a targeting the birth of my children


I have to weigh in here on my colleague's post below about "push presents." According to the New York Times, they're lavish gifts given to mothers for pushing out babies.
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My wife is five months pregnant with our second child. What a wonderful, exciting time it is for us, including for Ana Isabel, my two-year-old daughter. Of course, there's anxiety that comes with a new addition to the family. There's so much to do from getting the house ready to preparing my little girl to be a big sister.

So I read this "push present" article with interest and couldn't be more offended. How crass? Don't think for a second that there wasn't some marketing guru behind getting this story into the august New York Times.

Don't get me wrong, I do believe my wife deserves all the praise in the world for birthing and mothering Ana and our soon-to-be-born son, Lucas Emilio. I know it's a lot of hard work and sacrifice. But our decision to become parents doesn't obligate either of us to give the other presents, especially not expensive jewelry.

I bought my wife the biggest bouquet of flowers I ever bought when Ana was born. I gave her a diamond pendant after she weaned Ana from 13 months of breast feeding. So I'm not against lavishing my wife with gifts. But I certainly resent the push to make my children's birth another marketer's dream holiday, like Christmas and Halloween have become.

Carrie Ann tells me many of her friends have received very nice gifts from their husbands after giving birth. They didn't need the New York Times or some jewelry company telling them that's what they should do.

Am I the only one who feels this way?


Categories: Pregnancy (31)


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About the authors
Gretchen Day-Bryant has a son in high school and a daughter in middle school. She’s lived to tell about the struggles of juggling little kids and work.
Joy Oglesby has a preschooler...
Cindy Kent Fort Lauderdale mother of three. Her kids span in ages from teenager to 20s.
Rafael Olmeda and his wife welcomed their first son in Feb. 2009, and he's helping raise two teenage stepdaughters.
Lois Solomon lives in Boca Raton with her husband and three daughters.
Georgia East is the parent of a five-year-old girl, who came into the world weighing 1 pound, 13 ounces.
Brittany Wallman is the mother of Creed, 15, and Lily, 7, and is married to a journalist, Bob Norman. She covers Broward County government, which is filled with almost as much drama as the Norman household. Almost.
Chris Tiedje is the Social Media Coordinator and the father of a 7-year-old girl, and two boys ages 4 and 3.
Kyara Lomer Camarena has a 2-year-old son, Copelan, and a brand new baby.


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