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Will you buy your kids a "Smash-Me Bernie"?

If Bernard Madoff had made off with my life savings, I'm sure I would see him as the devil incarnate.madoff.jpg

But I'm not sure I would want to pass along that anger to my kids. That's why I find the new "Smash-Me Bernie" doll, with a likeness of Madoff dressed as a devil, so disturbing.

The doll, which was unveiled yesterday at the New York Toy Fair, comes with a hammer so investors or anyone else can get out their frustrations on Bernie.

My first impression was that it was anti-Semitic: portraying a Jewish man associated with Jewish money as the devil.

But Andy Rosenkranz, Florida regional director of the Anti-Defamation League, told me the doll is simply "in poor taste."

"There's nothing that brings up the fact that he's Jewish," Rosenkranz said. "However, to advocate violence, even as a joke, is not a good thing."

This joke is clearly intended for adults: It will sell for $99.95. But who would shell out a hundred bucks for a doll like this? It's unlikely Madoff investors will want to invest in the likeness of the man who ruined them.

POSTED IN: Lois Solomon (88), Toys (7)

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