Recently Baby Einstein announced that it is extending refunds to some parents who purchased the company’s DVDs.
According to reports a group had threatened Disney, Baby Einstein’s parent company with a class-action lawsuit over what the group called, implied claims that the videos are educational.
On Baby Einstein’s website it states that the company makes no such claim. It also states that they’ve always had a refund policy in place.
I’m no Einstein, but I can’t fathom how any parent would think sitting their baby in front of a television for any extended period of time would make them a genius.
Yes, children can learn from television. But if any one program or CD could create an Einstein it would be flying off the shelves.
What’s sad to me is that some parents are so determined to have “the smartest,’’ baby that they spend time and money on products they think will get them on the fast track rather than fully enjoying their child’s development.
I have friends who used to listen to all sorts of music but now play nothing but classical at home because they want their baby's mind to be stimulated.
Some have latched on to companies promising to have children reading at two. Others have their toddlers in so many enrichment classes you would think they were a full time student.
Oh Please. There’s nothing wrong with introducing your child to educational tools, but let a child be a child. Let a baby be a baby.
After all, in some way or the other, we all have a Little Einstein.