Maria Bailey, CEO of BSM Media, speaks to over 8 million moms a month in print,online and on radio. She is the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market”, “Trillion Dollar Moms: Marketing to a New Generation of Mothers” and “Mom 3.0: Marketing with Today’s Mothers By Leveraging New Media and Technology”. Bailey also writes for several parenting publications such as OC Parent and Pregnancy Magazine. She has been featured in Business Week, Parenting, Child and O magazines as well on CNN, CNBC and World News Tonight. You can hear more from Maria at BlueSuitMom.com and MomTalkRadio.com.
This Thursday, May 6th, moms everywhere will have the opportunity to take a well-deserved break during National Mom’s Nite Out. I’m so excited to be a part of this event as millions of women gather in person and online to celebrate motherhood. In its second year, this national celebration was born out of the idea that most mothers I knew were too busy planning Mother’s Day celebrations for their own grandmothers, mothers, mothers-in-law and aunts.
National Mom's Nite Out was planned to give busy moms an excuse to take the night off on the Thursday before the official Mother’s Day holiday. Last year’s inaugural event drew millions of women to enjoy food, entertainment, prizes and socializing. Even Moms who couldn’t attend an event were able to enjoy the parties through a live stream on MomTV.com and a Twitter tweet-up.
This year will be even better. Through the planning and participation of 150 social media groups, companies, local playgroups, mommy bloggers and social networks, we expect over 11 million moms to enjoy a variety of activities at malls, hotels, restaurants and homes. Once again, the online party will also be in full swing through Twitter #MomsNiteOut and on MomTV.com.
Terrific sponsors are hosting parties and giving away prizes, including Simon Malls, My Little Pony, Little Debbie’s, Children’s Orchard, Lands’ End and Dove chocolates (can’t wait for the chocolate). I love this one: Pizza Hut is offering gift cards to take care of dinner for 100 families while Mom is out for the night. Dads and caregivers won’t even have to cook!
In our area, four Simon Malls and the MOMS Club of Coral Springs are hosting events. Simon Malls are providing a great social networking opportunity with interactive activities, live demonstrations, special discounts, giveaways and more. The list of participating Simon Malls and the MOMS event include:
- Boynton Beach Mall, Boynton (6:00pm – 8:00pm)
- Coral Square, Coral Springs (6:00pm – 8:00pm)
- Coconut Point, Estero (6:00 pm – 8:30pm)
- Dadeland Mall, Miami (6:00 pm- 8:00 pm)
- America’s Backyard in downtown Fort Lauderdale will be the spot for local moms to gather with the MOMS Club of Coral Springs, from 5-9 p.m. at 200 W. Broward Blvd. Call (954) 449-1044 for information.
I hope you can take the night off to celebrate National Mom’s Nite Out. For more information, and to let your “mom friends” across the US know about events in their area, go to http://www.momsniteout.com. While visiting the website, take a look and listen to the Mom’s Nite Out music video, written and performed by Laura Roppe. Roppe, a San Diego, California-based mom and musician has partnered with Mom’s Nite Out to offer the song as an anthem to Moms everywhere.
For information on National Mom’s Nite Out event locations, sponsors, and online events, visit http://www.momsniteout.com/.
Follow National Mom’s Nite Out on these media channels: