Mommy shops a lot, new study says
By Lisa J. Huriash
BabyCenter, the well-known online website that tracks baby’s growth beginning in the womb, has come up with a new study being released today called “2011 Shopping Rituals of the American Mom.”
With a new baby in tow, I am now among that subgroup being studied, which I find amusing - their title reminds me of studies along the lines of “mating rituals of the apes.”
It really is a subject worthy of study and attention by retailers: BabyCenter’s survey found mom’s outspend the general population across multiple categories of products.
But according to BabyCenter, these numbers may be changing - the 2011 Shopping Rituals report shows that the majority of moms are altering their spending habits due to the recession and even more do not think they will return to their previous spending patterns. Coupon use has gone up and more moms report that they are going after the best deals.
According to the study:
• Before becoming a mom, shopping used to be relaxed, impulsive, and social. After becoming a mom, she finds shopping rushed, stressful, and overwhelming. Compared to the general population, 67 percent are more likely to consider shopping to be overwhelming, 88 percent are more likely to be stressed and 158 percent are more likely to be rushed.
• According to behavioral data, moms are more likely to shop online in most major categories compared to the general Internet population.
• The survey reports moms are more likely to make major purchases in the next year, that includes airfare or hotels, and even a car. And, they intend to spend more than the general population. For instance, moms anticipate spending $7,410 on financial services verses. $1,710 for general population over the upcoming year.
The study identified a handful of shopping “rituals” such as how moms are shopping around (big box stores, farmers markets, online, and regional grocery stores) and she’s shopping as a sport: Two-thirds of moms have a barcode scanner app on their mobile device to help them hunt for deals. And they use QR codes: 71 percent of moms would scan a barcode to save under $5, compared to only 49 percent of the general population.
While getting deals is a fad for some and downright necessity for others, Sandra Gordon, author of “Consumer Reports Best Baby Products,” and a Connecticut-based lifestyle and parenting expert, chatted with me for some tips about saving money:
*Buy store-brand formula which can save as much as $8 per can
*Skip the designer clothes. “Clothes are so cute parents can’t resist but really it’s a waste of money.”
*Don’t register for clothes since you’ll get them anyway from well-meaning gift givers as the “go-to gift,” she said. Instead, use your registry for the basics and necessities like diapers and ointment.
*If you buy second-hand clothes, make sure it’s free of buttons that could pop off and make sure it looks new. “Doesn’t mean it’s cheap doesn’t mean you can’t be picky,” she said.
*Don’t skimp when it comes to buying a good crib mattress. The range should be $100 to $220. Just because it’s firm for you doesn’t mean it’s too hard for the baby.
*Skip the crib bumpers. Not only are they expensive, they are unsafe and could be a suffocation hazard. Nothing should go in the crib besides the baby.
* Diapers can really add up. The store brand isn’t as absorbent as the brands, she said, but perfectly “adequate.” And they are several cents cheaper per diaper. To save money, buy the biggest box possible so the unit price is less – and buy with coupons and when the diapers are on sale.
* Skip the baby monitor if you have a small house and if you need one, the audio alone is sufficient
“You can buy the best on your baby without spending a bundle,” Gordon said. “You need to be a wise shopper. It comes down to having a list, like going to the grocery store, and being wise and smart about what you buy.”






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Actually, no, Rafael. She's 17. You just met her four years ago. That was her first year of high school. Add four years, and she's finishing her last year of high school. So yes, it's prom time. 

annoyed, stressed or bored. These five cries are universal to all babies regardless of culture or language."
to re-evaluate the idea of giving and receiving gifts.
fashion sense – none. Nada.







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