Chad Butler, better known as Pimp C of the veteran Texas rap duo UGK, was found dead this morning in a Los Angeles hotel room. He was 33. UGK publicist Nancy Byron confirmed Butler's death in an e-mail to journalists and said a "formal statement" is forthcoming.
Details, as related in this article from Billboard.com, are sketchy. The Billboard brief says police found the rapper dead in the bed of a room at L.A.'s Mondrian Hotel after responding to a 911 call.
2007 was shaping up as the biggest year ever, in commercial terms, for Butler and his UGK partner, rapper Bernard "Bun B" Freeman. A new album, Underground Kingz, debuted at No. 1 -- a first for UGK -- and spawned a hit single, Int'l Players Anthem, featuring Outkast.
This writeup of the track focuses more on the cameo by Outkast's Andre 3000, but it's a smart summary of Anthem's appeal.
Before this year, the Port Arthur, Texas tandem had mostly lived up to its "Underground" moniker -- a rap act best known to other rappers, such as Jay-Z, who put them on his 1999 hit, Big Pimpin'. Butler was barely a teenager when he started collaborating with Freeman, and as UGK they helped give the "Dirty South" a sound and style long before that phrase came along to describe edgy, profane Southern rap.
Butler and Freeman cut several CDs and EPs from 1998 to 2002, including 1996's Ridin' Dirty, which caught Jay-Z's ear. UGK have also collaborated with Ludacris, Too Short, Goodie Mob's Big Gipp and members of Three 6 Mafia.
The five years between 2002's Side Hustles and Underground Kingz owed in part to Butler's conviction for assault. After his release from prison he put out a solo CD, 2006's Pimpalation, but according to Billboard his time behind bars had left him with physical and mental health problems that impaired his ability to tour and promote the music.
Yet Butler seemed to be on the rebound in 2007 with the high-flying return of UGK and a busy tour schedule that included Rock the Bells, a hip-hop festival this past August in Miami.
"We mourn the unexpected loss of Chad," Barry Weiss, CEO of Jive Records, UGK's label, said in a statement. "He was truly a thoughtful and kind-hearted person. He will be remembered for his talent and profound influence as a pioneer in bringing southern rap to the forefront."
Update: Here's the latest from UGK's publicist, with remarks from UGK manager Rick Martin.
Los Angeles, CA - Manager Rick Martin, who was on hand this morning to identify the body of client and dear friend Chad Butler aka Pimp C, offers this statement regarding today's tragic loss:
This morning saw the loss of a man that was not only a client, but a very dear friend at a time when he had the most to live for. He was my best friend and I will always love him.
Chad's tragic passing leaves behind mourners the world over, including his mother, wife and children whom Chad loved more than anything. An official cause of death has yet to be determined.
I was so very proud of Chad and the growth he has shown since his release from prison; as an artist and business man and as a person. As one half of the legendary Texas group UGK, Chad was finally seeing the results of the years of love and labor that he and Bun B have put in over the years, culminating in the tremendous success of their album, Underground Kingz. Chad was set to soar with not only a new solo deal on Jive Records, but a lucrative publishing deal, a new satellite radio show, several group projects and a national cologne endorsement. Chad had everything to live for, making his unexpected passing a travesty.
Right now, my number one concern is the well being and livelihood of his family who are the ones most deeply affected by this loss. All efforts will be made to ensure that they are properly cared for in this tragic time and beyond.
As Chad's friend and manager, and on behalf of his family and those closest to him, we ask that you, the press keep reports of his passing to tributes to his amazing contributions as an artist and wait for the facts surrounding his death to come to light. Please let us all remember Pimp C as the kind and warmhearted man and rap music pioneer that he was.
Thank you,
Rick Martin / FM2 Inc.
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