What's The Deal With The Aerie Girls?
For those that haven't yet seen the Aeries, let us break it down for you. Basically, a group of high school gals analyzes Gilmore Girls and Veronica Mars over commercial breaks, offering their brand of uniquely adolescent insight into the show's relationships. Sometimes one of them will even compare her own high school boyfriend to Gilmore's Luke or Christopher... never mind that there's probably a three-decade age gap there. Innocent enough, right? Well, but there's more to it than that.
You see, Aerie isn't just a whimsical, vaguely-fairytaleish sounding made-up word -- it's a new line of undies/intimates from American Eagle. We haven't made the connection... listening to gum-chomping high schoolers dissect Veronica Mars doesn't exactly make us run to the mall craving a "boybrief" or a "cheeky" (their words).
Furthermore, we feel a little left out. We're not in high school (haven't been for a few years!), and call us crazy, but we suspect that plenty of Gilmore/Veronica Mars fans aren't either. Is this bit of teenage conversation actually a genius bit of harmless cross-branding, or is it an annoying marketing move that ends up alienating more fans than it appeals to? Don't be shy -- tell us what you think of those Aeries!