The CW Upfronts: New Ad Approaches
Dawn's taking a momentary break from the schedule to tell us about new CW approaches to advertising. Remember those content wraps (she just said they like to call them CWs.... groan!) -- Herbal Essences ads and the like that they'd use during PCD? Well, they want to take it a step further.
New guy talking about advertising approaches. And now we have a content wrap about a content wrap. Meta!
Mark McGrath's making an appearance in the content wrap. Is he the new CW mascot? He's been popping up everywhere lately. First PCD, now the upfronts...
Comments
Please give wildfire a chance you will love the show to if would be good if you put it on you network Please all the fan's love this show so much Please save wildfire please please please.
Posted by: kira | August 9, 2008 8:45 PM
i hope you all should give a wildfire a chance you will love the show like all the fans.
Posted by: kira | August 1, 2008 8:53 PM
I understand the CW and other nets have to make their money, but aren't those kind of ad integration coming under fire or soon to come under fire by the FCC? It just seems unseemly.
Posted by: Orphan Annie | May 17, 2007 10:47 AM