Are you building your own personal brand?
Not so long ago, when someone said, "I'm an IBMer," we all knew what he or she meant. That person was smart, well educated and set for life.
With the recent fall of huge companies, such as GM, Bear Stearns - who most of us thought would be around well after all of us - everything has changed.
Branding is the latest buzzword. Just like McDonald's, FOX News or Madonna, individuals have to build their own brand.
Housekeeper, brain surgeon or writer like myself, it's all the same. Youtube, twittering and facebook take us around the world in seconds making resumes and CV's (curriculum vitae - an overview of one's life) so yesterday.
Dickens was right - it is the best of times and worst of times. But, with the help of technology, all of us can build our brand and make ourselves visible.
Like many of you, I am new at this and not comfortable flaunting my skills, but I will.
After all, it is 2009 and this is the ways things are done today. So, are you out there building your brand?
If not, what R U waiting 4?
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