Have you noticed that you are spending more for food and receiving less for your money?
Manufacturers and suppliers of food have been reducing the number of ounces in
a container or the number of items in a box. Some examples:
Cheerios - previously 10 box, now 8.9 ounces
Tropicana Orange Juice - 96 oz container, now 89 ounces
Wrigley's Chewing Gum - 5 sticks in a package, now only 4
Hellman's Mayonnaise - always 32 ounces, now only 30 ounces
Publix 'Lite" yogurt = always 8 oz., now 5 oz. and no plastic cover
So the manufacturers are preserving loyalty by presenting the same "face"
of their package, only the contents have been reduced, rather than raising the price.
Well, in the case of Cheerios, that is one serving less; same for
the mayonnaise.

While it is not illegal to downsize, it is like a new "shell game." We are not
getting what we assume should be there!

What we can do: Buy store brands; shop at wholesale clubs; use coupons;
really look closely at the unit price (per ounce or per pound) of each product.
Be an educated consumer. Don't be an impulsive shopper.

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