In a piece worth reading, The Fix at the Washington Post reports on what focus groups say about Hillary, and her current effort to humanize her image.
The focus groups: "Asked to say whatever first came to mind when Clinton's name was mentioned, the group offered a fascinating panoply of descriptions. 'Can't be trusted,' said one. 'I just got a glimpse that she's got an evil side to her,' said another. A third offered a backhanded compliment of sorts: 'Very good at saying what she thinks we want to hear.' Others were more positive in their remarks -- if not effusive. 'Work ethic,' said one; 'I think she's really focused,' said another."
On Hillary wearing reading glasses in her new ad: " 'She has bad eyesight -- just like us!' the ad seems to be declaring."
On the campaign: "In a traditional campaign, a candidate spends the first part of the race familiarizing voters with his or her biography -- a tactic designed to get voters to identify with them before the nitty-gritty of the race truly begins. As a vote nears, the candidate (and his/her ad campaign) turns the focus to more detailed policy discussions.
"Compare that to Clinton's campaign. Due to the fact that most voters already knew her, there was little introduction needed....The campaign, and Clinton herself, focused on her competency and experience....The campaign is now attempting to tackle the much harder task of convincing voters in these last week's that Clinton is actually someone they could love -- or at least like enough to vote for."