WGN Morning News Blog

Wrigley Field is vaunted because of its timeless charm, its intimate nature, its resistance to commercial change. So it's interesting to see ads for Under Armour gracing the ivy-coated outfield walls. Somehow, I can't imagine Tinker, Evers and Chance turning 2 while wearing long-sleeve "grippy shirts" to stay warm.

But hey, at least they're not serving fish tacos at Wrigley.

This is what baseball has become in the 21st Century. Bat Day, sundaes in miniature helmets and doubleheaders have been replaced by I-pod Holder Day, gelatto and "business getaway" start times. The Yankees are even tearing down Yankee Stadium to build an exact replica, except with extra luxury suites. Really, how much extra revenue is needed by a team that RUNS ITS OWN TELEVISION STATION!?!

Compared to the rampant commercialism throughout the rest of baseball, I suppose a couple of tasteful signs in the outfield aren't so bad. At least Wrigley is keeping its name. I don't think I could bring myself to attend a game at "Vienna Beef Park."

"Hey fellas, what time should we meet for the game?"

"Let's meet at THE BEEF at 7:00!"

Plus, years ago ballparks were covered in ads. Think of this as a resurgence- the ballparks just took the '70's and '80's off. Product endorsements are woven into every thread of baseball. I assume you've listened to a radio broadcast in your life?

"I'll tell you, Bill, this team is really scoring a lot of runs."

"Yes they are, Jim, and if YOU'VE got the runs, be sure to try the new Pepto Bismol 12-hour relief chewtabs. Plop, plop, fizz, fizz, try the new 12-hour relief chewtabs . . and discover what a relief it really is!"

But Chicagoans treasure Wrigley Field more than fans in any other Major League city, so I understand there could be some debate as to whether or not these Under Armour ads are a good thing. That's why I set out to understand both sides of this argument, just a bit more clearly.

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