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Tiger Woods


barbara.gifFame--and infamy--are all about narrative. A savvy celeb who intends to remain in the game weaves an easily digestible narrative about him- or herself for public consumption, and sticks with it.

We all knew Bill Clinton was a serial philanderer and a liar, but while the Monica Lewinsky story captivated us, it didn't cut to the quick the way the Tiger Woods story does.

Why? Because Clinton's defiling of the Oval Office sanctum was merely a sin of degree. It shocked us, but it was in character.

Tiger Woods has spent his career spinning a squeaky-clean image for the purposes of creating a brand that sponsors would wish to associate with. When he was found to be a cad, and a multiple-repeat offender at that, it ran contrary to the myth.

To many people, he represented everything that was good and clean and decent about professional sports. Kids even played with Tiger action figures and dreamed of growing up to be like him someday. Not just rich, but wholesome.

But they were confusing the character with the man. When we looked at Bill Clinton, we knew exactly what we were seeing. Bill never let us down, because he couldn't.

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Comments

What's the difference between Santa and Tiger Woods.? Santa only does 3 Ho-Ho-Ho's.!!


O.K....enough with my lousy joke..The Philippine gov.along with the military & developers attempted (in the 90's) to remove thousands of peasants from their land, in order to build a golf course..see-The Nation--(Jan.4th-Caged Tiger,by Dave Zirin.)They wanted Tiger to "sell golf", for an undisclosed fee.This really tee'd off the people.!!


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About the author
Chan LoweCHAN LOWE has been the Sun Sentinel’s first and only editorial cartoonist for the past twenty-six years. Before that, he worked as cartoonist and writer for the Oklahoma City Times and the Shawnee (OK) News-Star.

Chan went to school in New York City, Los Angeles, and the U.K., and graduated from Williams College in 1975 with a degree in Art History. He also spent a year at Stanford University as a John S. Knight Journalism Fellow.

His work has won numerous awards, including the Green Eyeshade Award and the National Press Foundation Berryman Award. He has also been a finalist for the Pulitzer Prize. His cartoons have won multiple first-place awards in all of the Florida state journalism contests, and The Lowe-Down blog, which he began in 2008, has won writing awards from the Florida Press Club and the Society of Professional Journalists.
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