I can attest that the part about the dog is true.
In the opinion page business, we call this “astroturf,” which is shorthand for “artificial grass-roots campaign.” Some group or another publishes a suggested letter to the editor on its website, then urges supporters to download it, sign their names and send it in.
Scott’s self-aggrandizing endeavor takes technology one step further. I went to his site, and in the address field of the fawning letter in question, it had somehow known to pre-choose “Sun Sentinel” for me. No downloading was necessary. All I had to do was fill in my name and email, click “send,” and it would become one more snowflake in the presumed blizzard of encomia overwhelming my editor’s inbox.
It’s ironic that the man who haughtily refused to grant editorial board interviews during his campaign now finds it necessary to round up support, however contrived, in the state’s media. Maybe it has something to do with his stellar twenty-nine percent approval rating.
“Pathetic” is a word that comes to mind for this clumsy, transparent effort. If Governor Scott really wants the people to love him, he might try resigning. After all, it did wonders for Sarah Palin.