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NYT Derides New Google Ads As NASCAR-ish

Intersting comments from a peer company deep in a long CNET overivew piece on Google's plans to start selling display ads:
    For big publishers like The New York Times on the Web, a Google AdSense partner, the image service is not an option. Jason Krebs, vice president of sales and marketing NYTimes.com, said that he likes the delineation between tiny text ads on the publishers' site and large graphical ads it sells to Fortune 500 customers.

    "We don't need our pages displayed a la Nascar, with logos all over the place," Krebs said. NYTimes.com sells ads only on a CPM basis, he added.

→ Full Story: Google's ad plans provoke grumbling

Posted by Squared on May 17, 2004 08:10 AM |

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