Wireless Use Fuels Mobile Marketing Opportunities
(mediapost.com) Mobile phones have reached critical mass in the United States, and the adoption of wireless data services and added features is growing, according to a new study that identifies mobile phone usage patterns. . . .Rob Lawson, general manager-North America for Enpocket, says that the most surprising finding is consumers' rapid adoption of advanced mobile media applications like SMS, picture messaging, and wireless data/Internet services. . . .The most popular mobile media application outside of text messaging is the downloading of ring tones, which has hit the 13 percent penetration mark within the last three months. Ring tone downloads are followed by wireless application protocol (WAP), or mobile Internet services, which currently reach 12 percent of mobile owners. → Full Story