The empire blogs back
(Wired.com) The promise of blogs, wikis and social networks to upend business as usual was on display at a high-powered conference Friday, when blogging software company Six Apart and evangelists from Microsoft co-chaired a panel detailing how these tools lead to better customer relationships. In something of a throwback to the halcyon days of the Internet boom, the BlogOn 2004 conference, held Thursday and Friday in Berkeley, California, stressed how the latest in Internet technologies -- such as social networks and syndication technologies -- are starting to revolutionize life on the Internet and outside it. Six Apart, which created the powerful Movable Type publishing software and a hosted blog service called TypePad, was a company of three people a year ago.
Now it has offices on three continents, selling software to individuals who want a place on the Internet for their thoughts, and to companies that want internal and external ways to communicate with their customers on the Web. → Full Story
Paidcontent.org: Blog confab "one of the weakest conferences I've been to." → Here