Content Cedes To Commerce In November
(MediaPost.com) Consumers spent a smaller share of their Web-surfing time at content-related sites this November-- and more at e-commerce sites--than in October, according to data released Monday by the Online Publishers Association. For November, online shopping sites such as eBay accounted for 17 percent of time spent online--up from 15.8 percent the previous month. . . .The proportion of time spent at Web sites devoted to news, entertainment, and other content--which surpassed the share of time spent at all other types of sites in September and October--declined to 38.7 percent in November, coming in behind communications-related sites, which captured 40.1 percent of consumers' time. Still, year-to-year, content sites gained in both share of online time (from 34.6 percent) and total hours spent online (from three hours and 45 minutes to four hours and 26 minutes). → Full Story | Release | Index