Technology Threats to Advertising Breach Newsroom Walls
(OJR.org) Technology that allows advertisers and readers to better connect continues to drive economic changes in the news business. The Internet hammered the newspaper classified business over the past decade, and now new technology for placing display advertising on Web sites promises to challenge remaining news industry business models.
Many journalists don't give much thought to what happened on the other side of "the wall." But advertising pays the bills – including reporters' salaries – in almost all news organizations. And changes that interrupt the flow of money from advertisers to publishers ultimately result in less cash for newsrooms. → Full Story