→ Auto Dealers Ramp Up
→ Auto Dealers Ramp Up Online Ad Spend "Online advertising in the automotive sector increased 51.5 percent to $1.2 billion in 2004 and will continue to show strong increases as online video ads become more prevalent in coming years, according to a new study by Borrell Associates. The study projects that auto advertising online, while accounting for only 4 percent of the overall $30 billion ad spend by the automotive sector in 2004, will grow to nearly $2 billion in 2006, approximately 6.4 percent of all automobile advertising that year." Full Posting @ clickZ.com | Get the Borrell Exec Summary