→ Google Watchers See Shift
→ Google Watchers See Shift In Algorithm
"Rumors are flying on search engine-related message boards, forums, and Web sites that Google had done its first major algorithm change of the new year--sending some companies' natural rankings up, and wiping others out almost completely. Google would neither confirm nor deny that there was a major algorithm update, but a company spokesperson said that Google is constantly updating its algorithm to improve service." Full Story @ MediaPost.com